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Brand as promise
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Werbung
Brand management
17,684
Markenführung
17,270
Markenartikel
9,250
Consumer behaviour
8,493
Konsumentenverhalten
8,454
Brand
8,210
Markenimage
7,544
Brand image
7,438
Relationship marketing
2,754
Beziehungsmarketing
2,751
Markenpolitik
2,232
Social Web
1,891
Social web
1,888
Deutschland
1,692
Online-Marketing
1,672
Internet marketing
1,647
Marketingmanagement
1,565
Marketing management
1,551
Germany
1,403
Werbewirkung
1,272
Advertising effects
1,252
Theorie
1,239
Theory
1,229
Marketing
1,107
Luxury goods
991
Luxusgüter
989
USA
956
United States
927
Advertising
890
Handelsmarke
803
Einzelhandel
785
Retail trade
762
Store brand
753
Brand loyalty
725
Corporate reputation
715
Firmenimage
715
Customer satisfaction
692
Kundenzufriedenheit
682
Internationales Marketing
676
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103
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Article
648
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307
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2
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Hochschulschrift
27
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Non-commercial literature
26
Thesis
21
Aufsatzsammlung
18
Collection of articles of several authors
16
Sammelwerk
16
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11
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10
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7
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7
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6
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5
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4
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4
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
Ausstellungskatalog
1
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English
803
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123
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24
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4
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2
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Wheeler, Alina
8
Gierl, Heribert
7
Brunner, Christian Boris
6
Dens, Nathalie
6
Domizlaff, Hans
6
Hayes, Jameson L.
6
Keller, Kevin Lane
6
Ko, Eunju
6
Pelsmacker, Patrick de
6
Septianto, Felix
6
Kennedy, Rachel
5
Romaniuk, Jenni
5
Rosengren, Sara
5
Srinivasan, Shuba
5
Adjouri, Nicholas
4
Allen, Chris T.
4
Bellman, Steven
4
Buijzen, Moniek
4
Cohen, Justin
4
Jones, John Philip
4
Klapper, Daniel
4
Lindstrøm, Martin
4
Milfeld, Tyler
4
O'Guinn, Thomas C.
4
Rozendaal, Esther
4
Semenik, Richard J.
4
Seo, Yuri
4
Srivastava, R. K.
4
Taylor, Charles Raymond
4
Vashisht, Devika
4
Wang, Jing
4
Adeola, Ogechi
3
Beal, Virginia
3
Bernritter, Stefan F.
3
Botzenhardt, Florian
3
Chen, Huan
3
Chioveanu, Ioana
3
Crawford, Robert
3
Dahlén, Micael
3
Du, Rex Yuxing
3
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Österreichische Werbewissenschaftliche Gesellschaft
3
American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Axel Springer Verlag
1
Campus Verlag
1
Committee on Advertising
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Published in...
All
Journal of business research : JBR
32
International journal of advertising : the review of marketing communications
31
Journal of advertising research
30
Journal of advertising
26
Journal of marketing communications
24
International journal of advertising : the quarterly review of marketing communications
22
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
12
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
The journal of brand management : an international journal
10
Journal of retailing and consumer services
9
Psychology & marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of historical research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing
6
SpringerLink / Bücher
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing : ZFP ; journal of research and management
5
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
International journal of consumer studies
4
International journal of production economics
4
International marketing review
4
Journal of global marketing
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing letters : a journal of research in marketing
4
Report / Marketing Science Institute
4
Research
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
European journal of marketing
3
Europäische Hochschulschriften / 5
3
Global business review
3
International journal of electronic marketing and retailing : IJEMR
3
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Source
All
ECONIS (ZBW)
907
USB Cologne (EcoSocSci)
45
EconStor
4
RePEc
1
Showing
1
-
10
of
957
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date (oldest first)
1
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
3
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
4
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
5
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1982
-
Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
Saved in:
6
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
7
Co-branding in advertising : the issue of product and
brand
fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
Saved in:
8
Brand
new China : advertising, media, and commercial culture
Wang, Jing
-
2008
Persistent link: https://www.econbiz.de/10003489546
Saved in:
9
Brand
names and perceived value
Holstius, Karin
;
Paltschik, Mikael
-
1982
Persistent link: https://www.econbiz.de/10003580419
Saved in:
10
Generic advertising,
brand
advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo
;
Perrone, Giovanni
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
Saved in:
1
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