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The power of persuasion : a gu...
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Werbung
Verkauf
3,460
Selling
3,041
Wirtschaftspsychologie
2,222
Economic psychology
1,665
Werbepsychologie
1,175
Theorie
1,116
Theory
1,090
Psychology of advertising
1,054
Salespeople
867
Verkaufspersonal
866
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842
Consumer behaviour
832
Marketing
497
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458
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450
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442
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422
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412
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408
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398
United States
384
Marketingmanagement
379
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355
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352
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316
Advertising
306
B-to-B-Marketing
283
Business-to-business marketing
283
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283
Sales
231
Erfolgsfaktor
204
Absatz
202
Vertrieb
199
Persönlichkeitspsychologie
192
Personality psychology
189
Lieferantenmanagement
187
Supplier relationship management
187
Success factor
185
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30
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Collection of articles of several authors
15
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9
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9
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English
282
German
66
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3
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3
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2
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1
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Esch, Franz-Rudolf
7
Kroeber-Riel, Werner
5
Collins, Thomas L.
4
Mullainathan, Sendhil
4
Rapp, Stan
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Wang, Jing
4
Allen, Chris T.
3
Fennis, Bob Michaël
3
Kardes, Frank R.
3
Mattila, Anna S.
3
Rosengren, Sara
3
Spotts, Harlan E.
3
Stroebe, Wolfgang
3
Tellis, Gerard J.
3
Weinberger, Marc G.
3
Weinberger, Michelle F.
3
Yilmaz, Recep
3
Yoon, Sukki
3
Alwitt, Linda F.
2
Ambler, Tim
2
Assaf, A. Georges
2
Brooks, William T.
2
Cauberghe, Veroline
2
Chang, Chingching
2
Choi, Miju
2
Choi, Youngjoon
2
Choi, Yung Kyun
2
Cornelis, Erlinde
2
Dodoo, Naa Amponsah
2
Eisend, Martin
2
Engel, James F.
2
Furphy, Joseph
2
Haley, Eric
2
Hansen, Flemming
2
Herr, Paul M.
2
Hujber, Tanja
2
Jhally, Sut
2
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American Marketing Association
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Springer Fachmedien Wiesbaden
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Agfa-Aktiengesellschaft
1
Dialog Marketing Competence Center <Kassel>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Philipp Reclam Junior <Stuttgart>
1
Stiftung Verbraucherinstitut
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
United States Trademark Association
1
Vereinte Nationen / Division for Public Economics and Public Administration
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
9
Journal of advertising research
6
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
International journal of hospitality management
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Europäische Hochschulschriften / 5
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
Marketing and consumer psychology series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
European journal of marketing : EJM
2
Frontiers of business research in China : selected publications from Chinese universities
2
Handbook of research on effective advertising strategies in the social media age
2
Konsum und Verhalten
2
Sammlung Göschen
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
Working papers / W / Helsinki School of Economics and Business Administration
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
Advances in advertising research
1
Advertising and consumer psychology
1
Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
1
Advertising in new formats and media : current research and implications for marketers
1
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Source
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ECONIS (ZBW)
333
USB Cologne (EcoSocSci)
22
USB Cologne (business full texts)
1
OLC EcoSci
1
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1
Advertising psychology and research : an introductory book
Lucas, Darrell B.
;
Britt, Steuart H.
-
1950
Persistent link: https://www.econbiz.de/10000038180
Saved in:
2
Successful direct mail advertising and
selling
Stone, Robert
-
1955
Persistent link: https://www.econbiz.de/10000328721
Saved in:
3
Trademarks in advertising and
selling
1966
Persistent link: https://www.econbiz.de/10003255260
Saved in:
4
Die zündende Idee : mit Frechheit werben (und verkaufen!)
Lois, George
;
Pitts, Bill
-
1993
Persistent link: https://www.econbiz.de/10000374456
Saved in:
5
Kauf-Instinkt : mit einem einfachen Modell des Konsumverhaltens zu zielsicheren Marketingstrategien
Hamm, Ingo
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012040949
Saved in:
6
Promoting ethics in the public service
2000
Persistent link: https://www.econbiz.de/10001507069
Saved in:
7
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
8
Kauf mich! : visuelle Rhetorik in der Werbung
Urban, Dieter
;
Urban, Dieter M.
-
1995
Persistent link: https://www.econbiz.de/10000532738
Saved in:
9
Die Legende von den "geheimen Verführern" : kritische Analysen zur unterschwelligen Wahrnehmung und Beeinflussung
Brand, Horst W.
-
1978
Persistent link: https://www.econbiz.de/10000067280
Saved in:
10
Möglichkeiten unbewusst wirkender Industriegüter-Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10000078688
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