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The management of international advertising : a handbook and guide for professionals
Kaynak, Erdener - 1989
Persistent link: https://www.econbiz.de/10004042621
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A comparative analysis of advertising practices in unlike environments : a study of agency-client relationships
Ghauri, Pervez N.; Kaynak, Erdener - 1986
Persistent link: https://www.econbiz.de/10000715766
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Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Kaynak, Erdener; Kara, Ali; AlSaleh, Dhoha A. - In: Journal of euromarketing 26 (2017) 3/4, pp. 106-127
Persistent link: https://www.econbiz.de/10011878194
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A comparative study of advertising in Canada, the United Kingdom and Turkey
Kaynak, Erdener; Mitchell, L. A. - In: European journal of marketing : EJM 15 (1981) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10002209766
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Time orientation and attitudes toward advertising in a high-context culture : an empirical study of Macau
Kaynak, Erdener; Kara, Ali; Chow, Clement S. F. - In: Journal of Asia Pacific business 14 (2013) 2, pp. 88-106
Persistent link: https://www.econbiz.de/10009754677
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Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; Apil, … - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 631-654
Persistent link: https://www.econbiz.de/10010127933