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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 1998
Persistent link: https://www.econbiz.de/10000626940
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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Mooij, Marieke K. de - 1994 - 2nd ed
Persistent link: https://www.econbiz.de/10000374959
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Handbook of research on international advertising
Okazaki, Shintaro (ed.) - 2012
Persistent link: https://www.econbiz.de/10009512890
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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 2005 - 2. ed.
-- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in … advertising appeals -- Executional style and culture -- From value paradox to strategy. …
Persistent link: https://www.econbiz.de/10002392602
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Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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Advertising, the media and globalisation : a world in motion
Sinclair, John - 2012
Persistent link: https://www.econbiz.de/10009536128
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Global marketing & advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 2022 - 6th edition
"Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications"--
Persistent link: https://www.econbiz.de/10012514317