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Werbung
Tourismus
21,407
Tourism
21,387
Social Web
20,876
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20,845
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13,279
Internet marketing
13,163
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3,467
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3,273
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3,098
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3,097
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2,946
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2,944
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2,799
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2,798
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2,795
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2,792
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2,787
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2,766
Welt
2,639
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2,620
Soziales Netzwerk
2,610
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2,428
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2,397
tourism
2,381
Werbewirkung
2,318
Advertising effects
2,305
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2,086
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9
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7
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International journal of advertising : the review of marketing communications
88
Journal of marketing communications
44
International journal of internet marketing and advertising : IJIMA
43
Journal of business research : JBR
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
35
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising research
29
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of promotion management : JPM
18
Journal of retailing and consumer services
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
Psychology & marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
13
Journal of advertising
12
Journal of marketing
12
European journal of marketing : EJM
11
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of marketing research
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Young consumers : insight and ideas for responsible marketers
10
Operations research
9
Technological forecasting & social change : an international journal
9
Tourism management : research, policies, practice
9
CESifo working papers
8
Electronic commerce research
8
Marketing letters : a journal of research in marketing
8
SpringerLink / Bücher
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Cogent business & management
7
International journal of electronic commerce : IJEC
7
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ECONIS (ZBW)
1,954
USB Cologne (EcoSocSci)
17
EconStor
2
OLC EcoSci
1
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1
A model of
tourism
advertising effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
2
Tourism
destination advertising : effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu
;
Scott, Noel
;
Wu, Yu
- In:
Tourism review
79
(
2024
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10014512304
Saved in:
3
Effectiveness of traditional and digital advertising platforms for the marketing of
tourism
Chiguvi, Douglas
-
2022
Persistent link: https://www.econbiz.de/10013503516
Saved in:
4
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
5
Effects of channel, timing, and bundling on destination advertising response
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
1
,
pp. 97-104
Persistent link: https://www.econbiz.de/10010360849
Saved in:
6
Trip budget and destination advertising response
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
6
,
pp. 713-722
Persistent link: https://www.econbiz.de/10010246909
Saved in:
7
Evaluating destination advertising
Stienmetz, Jason L.
;
Maxcy, Joel G.
;
Fesenmaier, Daniel R.
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10010474699
Saved in:
8
Prior experience and destination advertising response
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
3
,
pp. 351-359
Persistent link: https://www.econbiz.de/10010406841
Saved in:
9
Travel distance and response to destination advertising
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 531-539
Persistent link: https://www.econbiz.de/10010429782
Saved in:
10
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
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