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Werbung
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Theorie
10,083
Theory
9,908
Brand management
9,736
Markenführung
9,692
Markenartikel
9,315
Relationship marketing
9,289
Beziehungsmarketing
9,258
Brand
8,276
Brand image
7,508
Markenimage
7,500
Lebensmittel
5,922
Food
5,908
Customer satisfaction
5,760
Online-Handel
5,716
Online retailing
5,706
Kundenzufriedenheit
5,602
USA
5,538
United States
5,265
Social Web
5,000
Social web
4,998
Deutschland
4,886
Online-Marketing
4,668
Internet marketing
4,655
Einzelhandel
4,475
Service quality
4,454
Retail trade
4,412
Dienstleistungsqualität
4,409
Germany
4,316
Werbewirkung
3,825
Advertising effects
3,777
Electronic Commerce
3,698
Verbraucherverhalten
3,604
E-commerce
3,586
Experiment
3,475
Emotion
3,306
Advertising
3,281
Privater Konsum
3,067
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All
Undetermined
1,510
Free
586
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Article
2,367
Book / Working Paper
894
Journal
16
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All
Article in journal
2,244
Aufsatz in Zeitschrift
2,244
Graue Literatur
147
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147
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120
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114
Aufsatz im Buch
100
Book section
100
Hochschulschrift
75
Thesis
51
Collection of articles of several authors
44
Sammelwerk
44
Aufsatzsammlung
31
Konferenzschrift
30
Conference paper
15
Konferenzbeitrag
15
Conference proceedings
13
Bibliografie enthalten
12
Bibliography included
12
Case study
12
Fallstudie
12
Lehrbuch
11
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10
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7
Dissertation u.a. Prüfungsschriften
7
Ratgeber
7
Sammlung
7
Guidebook
6
Market information
6
Marktinformation
6
Bibliografie
5
Festschrift
4
Reprint
4
Einführung
3
Bibliographie
2
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2
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2
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2
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1
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1
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English
3,068
German
179
Undetermined
32
Russian
3
French
2
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
Swedish
1
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Author
All
Septianto, Felix
20
Gierl, Heribert
16
Dahlén, Micael
15
Eisend, Martin
15
Pelsmacker, Patrick de
13
Diehl, Sandra
12
Rosengren, Sara
12
Dens, Nathalie
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Thaichon, Park
8
Wheeler, Alina
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Haley, Eric John
7
Hayes, Jameson L.
7
Moshary, Sarah
7
Quach, Sara
7
Reijmersdal, Eva A. van
7
Rozendaal, Esther
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
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Institution
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag
1
Boston College / Department of Economics
1
Campus Verlag
1
Committee on Advertising
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
103
Journal of marketing communications
97
Journal of advertising research
77
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
53
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
42
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
39
Journal of advertising : official publication of the American Academy of Advertising
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Marketing letters : a journal of research in marketing
19
Young consumers : insight and ideas for responsible marketers
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of current issues and research in advertising
18
Marketing : ZFP ; journal of research and management
18
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of global marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of historical research in marketing
14
SpringerLink / Bücher
14
European journal of marketing
13
European journal of operational research : EJOR
13
Marketing intelligence & planning
13
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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Source
All
ECONIS (ZBW)
3,196
USB Cologne (EcoSocSci)
73
EconStor
7
RePEc
1
Showing
1
-
10
of
3,277
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of the private-label invasion in
food
industries
Ward, Michael B.
;
Shimshack, Jay P.
;
Perloff, Jeffrey M.
; …
- In:
American journal of agricultural economics
84
(
2002
)
4
,
pp. 961-973
Persistent link: https://www.econbiz.de/10001722589
Saved in:
2
Moving up in taste : enhanced projected taste and freshness of moving
food
products
Gvili, Yaniv
;
Tal, Aner
;
Amar, Moty
;
Wansink, Brian
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 671-683
Persistent link: https://www.econbiz.de/10011738048
Saved in:
3
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
4
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2004
-
1st ed
Persistent link: https://www.econbiz.de/10001819741
Saved in:
5
Interplays between manufacturer advertising and retailer store
brand
introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
6
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
7
Scepticism of
food
labelling versus
food
advertising : a replication and extension
Ringold, Debra Jones
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1169-1190
Persistent link: https://www.econbiz.de/10012623864
Saved in:
8
Beyond consumer switching : supply responses to
food
packaging and advertising regulations
Alé-Chilet, Jorge
;
Moshary, Sarah
- In:
Marketing science
41
(
2022
)
2
,
pp. 243-270
Persistent link: https://www.econbiz.de/10013363724
Saved in:
9
Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package
Shin, Sumin
;
Park, SangHee
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
Saved in:
10
Identifying
food
labeling effects on consumer behavior
Araya, Sebastián
;
Elberg, Andrés
;
Noton Norambuena, Carlos
- In:
Marketing science
41
(
2022
)
5
,
pp. 982-1003
Persistent link: https://www.econbiz.de/10013373629
Saved in:
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