The paper is devoted the problem of interconnection of social advertising and youth policy in Russia. Social advertising is one of the tools of social youth policy, as well as the importance and value it represents for the formation of value orientations of young people. Social advertising is...

The paper deals with deals with the definition, nature, history and themes of social advertising from the point of view of Russian piarological approach. The essence and criteria of the concept of "advertising" were considered. Social advertising is directed on struggling with public health...

The paper is devoted to the role of advertising in the system of integrated marketing communications. The essence and structure of the integrated marketing communications system is investigated. The role of advertising in this system is integrated marketing communications system. We considered...

The paper is devoted to the analysis of impact of media transformation on advertising products. We focused on the trends in the transformation of media consumption and the related adjustment of advertisers' activity. As a result of the media transformation, advertisers and advertising agencies...

The paper deals with the advertising as a specific type of activity of entrepreneurship structures. The market of advertising effects is defined as the place, or rather, as the part of the information space where the offer (the entire set of advertising products and advertising messages) and...

The paper presents the characteristics of the new type of innovation in advertising - provocative advertising campaign. The concept of "provocative" advertising is presented as a new advertising tool, which allow us make a new vision on advertising "as a game". The authors based on cultural...

The article is devoted to the analysis of main methods of advertising manipulation in PR-activity. The first method which was analyzed is the method of hypnosis. Hypnotic reinforced suggestibility takes place in the sphere of advertising manipulation, however, it cannot be considered as the most...

Advertising in Russia is seen as an activity without serious theoretical basis. The article question is the application of linguistic pragmatics in advertising. The review of researches on this perspective is provided. We came to the conclusion that the theory of implicature is the most useful...

Article is devoted to the analysis social advertising in the Internet and convergent journalism. Convergent journalism blurs the boundaries of reality and time and is fertile ground for the process of globalization, which is based on there is a change in the social order, mentality, habits and...