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Werbung
Consumer behaviour
83,018
Konsumentenverhalten
80,538
Brand management
17,671
Markenführung
17,257
Brand image
11,169
Markenimage
11,055
Theorie
10,591
Theory
10,419
Relationship marketing
10,070
Beziehungsmarketing
10,015
Markenartikel
6,458
Brand
6,424
Customer satisfaction
5,993
Kundenzufriedenheit
5,818
Online-Handel
5,661
USA
5,654
Online retailing
5,649
Social Web
5,629
Social web
5,624
United States
5,392
Deutschland
5,375
Online-Marketing
5,289
Internet marketing
5,254
Germany
5,020
Service quality
4,558
Dienstleistungsqualität
4,509
Einzelhandel
4,458
Retail trade
4,399
Werbewirkung
4,166
Advertising effects
4,113
Marketingmanagement
4,041
Marketing management
4,034
Electronic Commerce
3,793
E-commerce
3,653
Marketing
3,614
Verbraucherverhalten
3,588
Experiment
3,546
Advertising
3,475
Emotion
3,374
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Septianto, Felix
21
Eisend, Martin
18
Gierl, Heribert
18
Pelsmacker, Patrick de
16
Taylor, Charles Raymond
15
Dens, Nathalie
14
Rosengren, Sara
13
Dahlén, Micael
12
Diehl, Sandra
12
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
9
Chan, Kara
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Bellman, Steven
8
Choi, Yung Kyun
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Thaichon, Park
8
Wheeler, Alina
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Esch, Franz-Rudolf
7
Keller, Kevin Lane
7
Moshary, Sarah
7
Quach, Sara
7
Reijmersdal, Eva A. van
7
Rozendaal, Esther
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Zaccour, Georges
7
Arora, Taanika
6
Bang Nguyen Viet
6
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Springer Fachmedien Wiesbaden
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
5
Österreichische Werbewissenschaftliche Gesellschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
European Advertising Academy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Harvard Graduate School of Business Administration
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
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International journal of advertising : the review of marketing communications
128
Journal of business research : JBR
104
Journal of marketing communications
101
Journal of advertising research
90
International journal of advertising : the quarterly review of marketing communications
78
Journal of advertising
60
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
44
Journal of advertising : official publication of the American Academy of Advertising
43
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
38
Psychology & marketing
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of current issues and research in advertising : JCIRA
25
Journal of historical research in marketing
25
Health marketing quarterly
24
European journal of marketing : EJM
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Marketing letters : a journal of research in marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of international consumer marketing
19
Marketing : ZFP ; journal of research and management
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
SpringerLink / Bücher
18
Journal of business ethics : JOBE
17
Journal of current issues and research in advertising
17
Journal of global marketing
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Marketing intelligence & planning
13
The journal of brand management : an international journal
12
The journal of product & brand management
12
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Source
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ECONIS (ZBW)
3,342
USB Cologne (EcoSocSci)
61
EconStor
9
RePEc
1
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1
Brand meaning
Batey, Mark
-
2008
Persistent link: https://www.econbiz.de/10003570355
Saved in:
2
Produktkommunikation : Geschichte und Theorie
Gries, Rainer
-
2008
Persistent link: https://www.econbiz.de/10003597363
Saved in:
3
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
4
Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
5
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
6
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
7
Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina
- In:
Nepalese journal of finance : a publication of Uniglobe …
7
(
2020
)
3
,
pp. 91-101
Persistent link: https://www.econbiz.de/10014494259
Saved in:
8
Consumer buying behavior towards selected bath soap in Kathmandu Valley
Tamang, Rashmita
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 104-113
Persistent link: https://www.econbiz.de/10014495112
Saved in:
9
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
10
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
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