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Werbung
Marketing
31,412
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20,338
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12,308
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6,866
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4,944
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3,627
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2,935
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2,136
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2,102
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1,926
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1,902
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1,760
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1,632
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1,603
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1,579
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1,463
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1,430
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1,212
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1,159
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1,148
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1,143
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1,141
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1,108
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1,107
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1,103
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1,086
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Pepels, Werner
12
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10
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9
Wheeler, Alina
8
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Eisend, Martin
7
Rapp, Stan
7
Huh, Jisu
6
Bliemel, Friedhelm
5
Boenigk, Michael
5
Ford, John B.
5
Hackley, Christopher E.
5
Kitchen, Philip J.
5
Pelsmacker, Patrick de
5
Soloveichik, Rachel
5
Stumpf, Marcus
5
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4
Belch, George E.
4
Bünte, Claudia
4
Dave, Dhaval
4
Diehl, Sandra
4
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4
Hudders, Liselot
4
Jugenheimer, Donald W.
4
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4
Leeflang, Peter
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Rodgers, Shelly
4
Wang, Jing
4
Ščeulovs, Deniss
4
Aikin, Kathryn J.
3
Alozie, Emmanuel C.
3
Baker, Stephen
3
Belz, Frank
3
Berger, Arthur Asa
3
Blakeman, Robyn
3
Botzenhardt, Florian
3
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8
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6
National Bureau of Economic Research
5
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3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Axel Springer Verlag, Marketing Anzeigen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademie für Naturschutz und Landschaftspflege
1
American Management Association
1
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British Market Research Bureau, ltd
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Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
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1
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1
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1
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1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschen Komitee der AIESEC e. V.
1
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1
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1
Dialog Marketing Competence Center <Kassel>
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Europäische Kommission
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
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1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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Health marketing quarterly
28
Journal of business research : JBR
18
International journal of advertising : the review of marketing communications
15
SpringerLink / Bücher
15
International journal of pharmaceutical and healthcare marketing : IJPHM
14
Journal of historical research in marketing
14
Journal of advertising research
12
Journal of advertising
11
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of internet marketing and advertising : IJIMA
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing research : JMR
9
Journal of marketing communications
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing management : MM
6
Springer eBook Collection
6
Journal of Islamic marketing : JIMA
5
Journal of public policy & marketing
5
NBER working paper series
5
Springer eBook Collection / Business and Economics
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of consumer studies
4
International journal of islamic marketing and branding
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of promotion management : JPM
4
Marketing theory
4
NBER Working Paper
4
Prentice-Hall international series in management
4
Research
4
The marketing review
4
BAW-Texte / Reihe Public Relations
3
European Advertising Academy
3
European journal of operational research : EJOR
3
Europäische Kulturen in der Wirtschaftskommunikation
3
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ECONIS (ZBW)
1,058
USB Cologne (EcoSocSci)
211
USB Cologne (business full texts)
8
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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1
Advertising of
marketing
research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
2
Die Werbebeobachtung in Österreich
Fessel, Klaus
- In:
Handbuch der Marktforschung
,
(pp. 74-78)
.
2007
Persistent link: https://www.econbiz.de/10003536385
Saved in:
3
A bibliometric history of the
Journal
of Promotion Management : 1992-2019
Kumar, Satish
;
Spais, George S.
;
Kumar, Divesh
;
Sureka, Riya
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10012179107
Saved in:
4
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the
Journal
of Advertising Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Saved in:
5
Trends in advertising research : a longitudinal analysis of leading advertising,
marketing
, and communication journals, 1980 to 2010
Kim, Kyongseok
;
Hayes, Jameson L.
;
Avant, J. Adam
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
Saved in:
6
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
7
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
8
Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
Saved in:
9
Financial inducements : growth in DTC magazine advertisements
Good, Megan C.
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
Saved in:
10
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
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