interest in advertising and promotion, marketing, communication, business management, and branding"-- … features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines …

response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding …, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays …Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector …