Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran; Kazmi, … - In: Cogent business & management 8 (2021) 1, pp. 1-26
.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … holistic approach by testing 15 relationships for understanding green marketing. The authors distributed 415 questionnaires to … all the proposed hypotheses, and they are in line with earlier studies on green marketing (GM). The study found that green …
