der Centralen Marketing-Gesellschaft der Deutschen Agrarwirtschaft (CMA) ist das Gemeinschaftsmarketing jedoch vor allem …

, Marketing, and Leadership -- CONTENTS -- FOREWORD -- PREFACE -- ABOUT THE AUTHORS -- PART ONE FOUNDATIONS OF BUSINESS … -- What Corporate Communicators Need to Know about Their Organizations -- Understanding an Organization's Culture -- Types of … Organizations -- Corporate Communicator Roles -- Public Relations -- Investor Relations -- Community and Government Relations …