//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbungsausgaben"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbung als Investition
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbungsausgaben
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Deutschland
23
Werbungsunternehmung
18
Werbewirkung
16
Absatzpolitik
15
Großbritannien
15
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Preisgestaltung
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
more ...
less ...
Type of publication
All
Book / Working Paper
15
Article
9
Type of publication (narrower categories)
All
Mikroform
1
Language
All
Undetermined
20
English
3
Swedish
1
Author
All
Houston, Franklin S.
2
Weiss, Doyle L.
2
Abdel-Khalik, A. Rashad
1
Becwith, Neil E.
1
Choffray, Jean-Marie
1
Comanor, William S.
1
Dirksen, Charles J.
1
Eldridge, Clarence E.
1
Frey, Albert Wesley
1
Hundhausen, Carl
1
Ilmonen, Kaj
1
Kirchner, Hans-Martin
1
Kroeger, Arthur
1
Lilien, Gary L.
1
MacNiven, Malcolm A.
1
Mann, Don H.
1
Mayer, Martin
1
Metwally, M. M.
1
Miracle, Gordon Eldon
1
Mount, Timothy D.
1
Picconi, Mario J.
1
Rao, Murlidhar
1
Rundfelt, Rolf
1
Runyon, Lowell Richard
1
Silk, Alvin J.
1
Simon, Julian Lincoln
1
Weber, Pauline Haaf
1
Weinberg, Charles Bernard
1
Wilson, Thomas A.
1
Yon, Bernard
1
more ...
less ...
Institution
All
Advertising Research Foundation report
1
Association Nationale Advertisers
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Industriens utredningsinstitut <Stockholm>
1
Published in...
All
Absatzwirtschaft
2
Decision sciences : DS
2
Journal of marketing research : JMR
2
A. E. Res
1
Harvard economic studies
1
Journal of marketing
1
The accounting review : a publication of the American Accounting Association
1
The review of economics and statistics
1
Työväen Taloudellinen Tutkimuslaitos, Tutkimusselosteita
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How much to spend for advertising
MacNiven, Malcolm A.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000053329
Saved in:
2
The management of advertising
Simon, Julian Lincoln
-
1971
Persistent link: https://www.econbiz.de/10000572096
Saved in:
3
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
4
Multivariate analysis of sales responses of competing brands to advertising
Becwith, Neil E.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 168-176
Persistent link: https://www.econbiz.de/10001888564
Saved in:
5
A microeconometric investigation of the firm's advertising decision
Picconi, Mario J.
-
1974
Persistent link: https://www.econbiz.de/10002641942
Saved in:
6
Evaluating effectiveness of advertising expenditures : a return on investment model
Runyon, Lowell Richard
-
1970
Persistent link: https://www.econbiz.de/10002726032
Saved in:
7
Marketing for profit
Eldridge, Clarence E.
-
1970
Persistent link: https://www.econbiz.de/10002120634
Saved in:
8
Kostet Werbung immer mehr Geld? : Nein! ; die Einschalt - Tarife wurden der Mediaverbreitung in beachtlichem Masse angepasst
Kirchner, Hans-Martin
- In:
Absatzwirtschaft
12
(
1969
)
18
,
pp. 19-23
Persistent link: https://www.econbiz.de/10002222197
Saved in:
9
Implications of a modal-delayed distributed lag response to advertising expenditure
Mann, Don H.
- In:
Decision sciences : DS
6
(
1975
),
pp. 646-661
Persistent link: https://www.econbiz.de/10002423659
Saved in:
10
Industrial advertising effects and budgeting practices
Lilien, Gary L.
;
Silk, Alvin J.
;
Choffray, Jean-Marie
- In:
Journal of marketing
40
(
1976
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10002235977
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->