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~subject:"Werbungsausgaben"
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Werbungsausgaben
Werbungsbetrieb
582
Vereinigte Staaten
205
Werbung
84
Werbungsmittel
39
Marktforschung
38
Deutschland
33
Advertising
30
Werbungsunternehmung
21
Absatzpolitik
18
Großbritannien
17
Werbewirkung
16
Werbungsforschung
14
Verbraucher
13
Preisgestaltung
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Werbungspsychologie
10
Wirtschaftskonzentration
10
Markenartikel
9
Marktpsychologie
9
Produktgestaltung
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Wettbewerb
9
Absatz
8
Tabakmarkt
8
Einzelhandelsbetrieb
7
Marktform Oligopol
7
Betriebsertrag
6
Verbraucherschutz
6
Absatztechnik
5
Australien
5
Consumer behaviour
5
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Article
58
Book / Working Paper
33
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Mikroform
2
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81
English
6
German
3
Swedish
1
Author
All
Grønhaug, Kjell
3
Weiss, Leonard W.
3
Doyle, Peter
2
Henning, J. A.
2
Houston, Franklin S.
2
Karl, Robl
2
Klein-Blenkers, Fritz
2
Mann, Don H.
2
Meehan jr., J. W.
2
Metwally, M. M.
2
Silk, Alvin J.
2
Weiss, Doyle L.
2
Abdel-Khalik, A. Rashad
1
Alewell, Karl
1
Becwith, Neil E.
1
Block, J. de
1
Blöchliger, Carlhermann
1
Brown, James K.
1
Choffray, Jean-Marie
1
Comanor, William S.
1
Dawes, William Seward
1
Dean, Joel
1
Dehmel, Rudolf
1
Dhalla, Nariman K.
1
Dirksen, Charles J.
1
Dunn, S. Watson
1
Eichhorn, W.
1
Ekelund jr., Robert B.
1
El Azzouzi, Miloudi
1
Eldridge, Clarence E.
1
Enis, Ben M.
1
Filseth, Tyge
1
Fontanel, J.
1
Frey, Albert Wesley
1
Friberg, Karl-Erik
1
Gensch, Dennis H.
1
Granger jr., Fred Wells
1
Greer, Douglas F.
1
Grossmann, Hans
1
Haas, Robert W.
1
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A. C. Nielsen Company
1
Advertising Research Foundation report
1
Association Nationale Advertisers
1
Conference Board
1
Conference Board in Canada
1
Federal Trade Commission
1
Gruner + Jahr AG & Co. / Marketing Service
1
I.R.E.P., Institu de Recherches et d'Etudes Publicitaires
1
Industriens utredningsinstitut <Stockholm>
1
Institute of Practitioners in Advertising, Torquay on 25.10.1963
1
Katholieke Hogeschool
1
Public Health Cigarette Smoking Act
1
Service de Documentation de Publicis
1
Tidningsstatistik Aktiebolag
1
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Absatzwirtschaft
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
4
The review of economics and statistics
4
Bedriftsøkonomen : medlem av den Norske Fagpresses Forening ; startet av Kandidater fra Norges Handelshøyskole ; utg. ... av norske sivilłkonomer
3
Journal of marketing research : JMR
3
The journal of industrial economics
3
Decision sciences : DS
2
Journal of advertising research
2
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
2
Reflets, perspectives de la vie économique
2
American journal of agricultural economics
1
Antitrust law & economics review
1
Bankers' magazine
1
Bulletin of economic research
1
Conference Board Report
1
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
1
E. I. T.
1
Economies et sociétés / HS : cahiers de l'ISMEA
1
Foreningen til Unge Handelsmænde Uddannelse, Handelshøjskolen in København, Skriftrække F: Skrifter fra Instituttet for Salgsorganisation og Reklame
1
G-+-J-Schriftenreihe
1
GFM-Mitteilungen zur Markt- und Absatzforschung
1
Harvard economic studies
1
Hitotsubashi journal of commerce & management
1
Institut Ekonomskih Nauka, Separat
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of marketing
1
Journal of political economy
1
Land economics : applied research on environmental resources
1
Markenartikel : das Magazin für Markenführung
1
Marketing Management Viewpoints : Commentary and readings
1
Marketingforschung im Handel
1
McGraw - Hill series in international development
1
Operations Research-Verfahren = Methods of operations research ; 14
1
Oxford economic papers
1
Plotting marketing strategy : a new orientation
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Skriftraekke / F
1
Sosialøkonomen
1
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ECONIS (ZBW)
91
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1
How much to spend for advertising
MacNiven, Malcolm A.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000053329
Saved in:
2
The management of advertising
Simon, Julian Lincoln
-
1971
Persistent link: https://www.econbiz.de/10000572096
Saved in:
3
Marketing for profit
Eldridge, Clarence E.
-
1970
Persistent link: https://www.econbiz.de/10002120634
Saved in:
4
Kostet Werbung immer mehr Geld? : Nein! ; die Einschalt - Tarife wurden der Mediaverbreitung in beachtlichem Masse angepasst
Kirchner, Hans-Martin
- In:
Absatzwirtschaft
12
(
1969
)
18
,
pp. 19-23
Persistent link: https://www.econbiz.de/10002222197
Saved in:
5
How many dollars for advertising
Frey, Albert Wesley
-
1955
Persistent link: https://www.econbiz.de/10002162171
Saved in:
6
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
7
Mainonnan kustannukset
Ilmonen, Kaj
-
1975
Persistent link: https://www.econbiz.de/10003160193
Saved in:
8
Advertising timing strategies, a management science approach
Weinberg, Charles Bernard
-
1970
Persistent link: https://www.econbiz.de/10002985058
Saved in:
9
Risk and advertising in an oligopoly game
Weber, Pauline Haaf
-
1974
Persistent link: https://www.econbiz.de/10002986038
Saved in:
10
A method of measuring the productivity of advertising
Miracle, Gordon Eldon
-
1962
Persistent link: https://www.econbiz.de/10002498917
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