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Concluding comments on the Schwerin analyses of advertising effectiveness
Fothergill, J. E.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 413-414
Persistent link: https://www.econbiz.de/10002166626
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On the Schwerin analyses of advertising effectiveness
Fothergill, J. E.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 2 (1965) 3, pp. 298-306
Persistent link: https://www.econbiz.de/10002166628
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Non-awareness and non-usage
Bird, Michael; Ehrenberg, A. S. C. - In: Journal of advertising research 6 (1966) 4, pp. 4-8
Persistent link: https://www.econbiz.de/10001911505