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~subject:"Werbungsbetrieb"
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Werbungsbetrieb
Wirtschaftspsychologie
1,923
Economic psychology
1,670
Theorie
569
Theory
568
Marktpsychologie
501
Behavioral economics
437
Verhaltensökonomik
437
Psychologie
321
Vereinigte Staaten
318
Psychology
273
Konsumentenverhalten
191
Consumer behaviour
190
Arbeitspsychologie
141
Deutschland
137
Organizational psychology
136
Persönlichkeitspsychologie
131
Personality psychology
128
Marktforschung
108
Werbung
106
Germany
99
Sozialpsychologie
89
Anlageverhalten
88
USA
88
Experiment
86
United States
83
Behavioural finance
81
Economics
80
Wirtschaftswissenschaft
79
Rationalität
78
Zufriedenheit
77
Satisfaction
76
Rationality
74
Wirtschaftsphilosophie
72
Social psychology
71
Marketing
70
Wirtschaftssoziologie
70
Motivation
69
Philosophy of economics
68
Entscheidung
67
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Arbeitspapier
1
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English
67
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66
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Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Backman, Jules
3
Bogart, Leo
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dunn, S. Watson
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sandage, Charles Harold
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Ward, Ronald W.
3
Wilson, Thomas A.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Aaker, David A.
2
Alewell, Karl
2
Bearden, William O.
2
Bender, Ulrich
2
Benson, Purnell H.
2
Bhattacharyya, M. N.
2
Blattberg, Robert C.
2
Borden, Neil H.
2
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American Management Association
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Industriens utredningsinstitut <Stockholm>
1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
Universität Zürich
1
Yankelovich, Skelly & White, Inc.
1
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Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
Business review
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
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ECONIS (ZBW)
582
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1
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582
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1
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
2
Promotional strategy
Engel, James F.
;
Wales, Hugh G.
;
Warshaw, Martin R.
-
1967
Persistent link: https://www.econbiz.de/10003213922
Saved in:
3
Mathematical models and methods in marketing
Bass, Frank M.
;
Buzzell, Robert D.
;
Greene, Mark R.
; …
-
1961
Persistent link: https://www.econbiz.de/10003198470
Saved in:
4
Testing the effectiveness of advertisements
McNiven, Malcolm A.
- In:
On knowing the consumer
,
(pp. 107-113)
.
1966
Persistent link: https://www.econbiz.de/10002483376
Saved in:
5
An operations research study of sales response to advertising
Vidale, M. L.
;
Wolfe, H. B.
- In:
Management information : a quantitative accent
,
(pp. 214-224)
.
1967
Persistent link: https://www.econbiz.de/10002975266
Saved in:
6
Suggestizing through advertising : how to use the power of suggestion to increase the power of advertising
Rebaza, Jorge C.
-
1967
Persistent link: https://www.econbiz.de/10002679187
Saved in:
7
Marketing research : a management overview
Konrad, Evelyn
(
contributor
);
Erickson, Rod
(
contributor
)
-
1966
Persistent link: https://www.econbiz.de/10002009422
Saved in:
8
The influence of believability and amount of advertising
Coulson, John S.
- In:
On knowing the consumer
,
(pp. 116-121)
.
1966
Persistent link: https://www.econbiz.de/10002032001
Saved in:
9
Optimale Werbebudget- und Werbeprogrammplanung
Benz, Jochen
-
1981
Persistent link: https://www.econbiz.de/10000000570
Saved in:
10
Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann
-
1971
Persistent link: https://www.econbiz.de/10000555183
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