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Advertising effectiveness and coefficient variation over time
Ward, Ronald W.; Myers, Lester H. - In: Agricultural economics research : a journal of economic … 31 (1979) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10002967721
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Optimal allocation of genering advertising budgets
McClelland, Edward L.; Polopolus, Leo; Myers, Lester H. - In: American journal of agricultural economics 53 (1971) 4, pp. 565-572
Persistent link: https://www.econbiz.de/10002389885
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Measuring advertising decay
Ward, Ronald W. - In: Journal of advertising research 16 (1976) 4, pp. 37-41
Persistent link: https://www.econbiz.de/10002967913
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Revisiting the Dorfman-Steiner static advertising theorem : an application to the processed grapefruit industry
Ward, Ronald W. - In: American journal of agricultural economics 57 (1975) 3, pp. 500-504
Persistent link: https://www.econbiz.de/10002968038