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~subject:"Werbungsforschung"
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Werbungsforschung
Vereinigte Staaten
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Werbung
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USA
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Bogart, Leo
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Harvard business review : HBR
1
Journal of advertising research
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ECONIS (ZBW)
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Mass advertising : the message, not the measure
Bogart, Leo
- In:
Harvard business review : HBR
54
(
1976
)
5
,
pp. 107-116
Persistent link: https://www.econbiz.de/10001933256
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2
Where does advertising research go from here?
Bogart, Leo
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10001933431
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