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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim B. - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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Marketing : The uses of advertising
Lowndes, Douglas - 1969
Persistent link: https://www.econbiz.de/10002294533
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Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254
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Advertising theory and practice
Sandage, Charles Harold; Fryburger, Vernon - 1971 - 8. ed
Persistent link: https://www.econbiz.de/10002788745
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Advertising
Mandell, Maurice I. - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10002432114
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Technical and industrial publicity
Harrison, Michael - 1968
Persistent link: https://www.econbiz.de/10002654836
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Advertising : mass communication in marketing
Littlefield, James E.; Kirkpatrick, C. A. - 1970 - 3. ed
Persistent link: https://www.econbiz.de/10001893109