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~subject:"Werbungsmittel"
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Werbungsmittel
Vereinigte Staaten
4
Absatzpolitik
2
Consumer behaviour
2
Konsumentenverhalten
2
Marktforschung
2
Pittsburgh
2
Theorie
2
Theory
2
choice models
2
1986
1
Advertising
1
Advertising media
1
Advertising planning
1
Agribusiness
1
Constant utility buyer choice function
1
Consumption theory
1
Entscheidung
1
Fertilizer
1
Innovation
1
Konsumtheorie
1
Market research
1
Markttforschung
1
Mietpreis
1
Preis
1
Programming
1
Rundfunk
1
Schwarze Menschen
1
Stadtsanierung
1
Steuerwirkung
1
Verkaufsleiter
1
Verkäufer
1
Werbeplanung
1
Werbeträger
1
Werbung
1
Werbungsausgaben
1
Wohnung<ssanierung>
1
brand choice
1
brand switching
1
choice model
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Gensch, Dennis H.
3
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Journal of marketing research : JMR
2
Operational research quarterly : OR
1
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ECONIS (ZBW)
3
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A computer simulation model for selecting advertising schedules
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
6
(
1969
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10002228436
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2
Different approaches to advertising media selection
Gensch, Dennis H.
- In:
Operational research quarterly : OR
21
(
1970
)
2
,
pp. 193-219
Persistent link: https://www.econbiz.de/10002228445
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3
Media factors : a review article
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
7
(
1970
)
2
,
pp. 216-225
Persistent link: https://www.econbiz.de/10002228515
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