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Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann - 1971
Persistent link: https://www.econbiz.de/10000555183
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Specialty advertising in marketing
Herpel, George Lloyd; Collins, Richard A. - 1972
Persistent link: https://www.econbiz.de/10000555911
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Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis - 1975
Persistent link: https://www.econbiz.de/10000115500
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Advertising
Mandell, Maurice Ira - 1968
Persistent link: https://www.econbiz.de/10000568063
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Readings in advertising and promotion strategy
Barban, Arnold M. (compiler);  … - 1968 - 1. print
Persistent link: https://www.econbiz.de/10000568359
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold - 1979
Persistent link: https://www.econbiz.de/10000077433