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Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold - 1979
Persistent link: https://www.econbiz.de/10000077433
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Media exposure patterns of consumer innovators
Summers, John O. - In: Journal of marketing 36 (1972) 1, pp. 43-49
Persistent link: https://www.econbiz.de/10002900205
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A consumer theory of demand for the media
Mathewson, G. F. - In: The journal of business : B 45 (1972) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10002432955
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Attitude change, media and word of mouth
Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
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A socio-economic analysis of advertising
Callahan, Francis Xavier - 1972
Persistent link: https://www.econbiz.de/10001974896
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Kurzbericht einer Untersuchung für den Bundesverband Druck e.V
1977
Persistent link: https://www.econbiz.de/10000547960
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Some aspects of the acceptability of particular photographic models to the Bantu
Van der Reis, Alice Patricia - 1972
Persistent link: https://www.econbiz.de/10000548124
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Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann - 1971
Persistent link: https://www.econbiz.de/10000555183
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Specialty advertising in marketing
Herpel, George Lloyd; Collins, Richard A. - 1972
Persistent link: https://www.econbiz.de/10000555911
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Industrial advertising and publicity
Hart, Norman Arthur - 1978 - 2. ed
Persistent link: https://www.econbiz.de/10000558405