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~subject:"Werbungsunternehmung"
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Werbungsunternehmung
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbewirkung
18
Absatzpolitik
15
Großbritannien
15
Advertising effects
13
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Marketing
11
Preisgestaltung
11
Werbeplanung
11
Internet marketing
10
Online-Marketing
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Theorie
8
Theory
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
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Book / Working Paper
15
Article
3
Type of publication (narrower categories)
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Hochschulschrift
2
Language
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English
9
Undetermined
7
German
2
Author
All
Dirksen, Charles J.
2
Fryburger, Vernon
2
Kroeger, Arthur
2
Bohrer, Peter
1
Borden, Neil H.
1
Fabricius, Fritz
1
Frey, Albert Wesley
1
Halterman, Jean C.
1
Kirkpatrick, C. A.
1
Lent, John A.
1
Littlefield, James E.
1
Mandell, Maurice I.
1
Marshall, Martin V.
1
Nylen, David W.
1
Obermeyer, Henry
1
Pampe, Klaus-Dirk
1
Sandage, Charles H.
1
Sandage, Charles Harold
1
Schmalensee, Richard
1
Simon, Julian Lincoln
1
Wirsig, Woodrow
1
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Institution
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Committee on Advertising
1
Published in...
All
Houghton Mifflin Adviser in Marketing
1
International Chamber of Commerce, Publication, Drucksache
1
International business and management series
1
Philippine studies : historical & ethnographic viewpoints
1
The International Chamber of Commerce, Document, [Dokumente]
1
The journal of business : B
1
Wettbewerb in Recht und Praxis : wrp
1
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ECONIS (ZBW)
18
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1
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10
of
18
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date (oldest first)
1
Die Vollzieher der betrieblichen Werbung
Bohrer, Peter
-
1962
Persistent link: https://www.econbiz.de/10000152312
Saved in:
2
Die Werbeagentur als Betriebswirtschaft
Pampe, Klaus-Dirk
-
1968
Persistent link: https://www.econbiz.de/10000154681
Saved in:
3
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
4
Issues in the economics of advertising
Simon, Julian Lincoln
-
1970
Persistent link: https://www.econbiz.de/10000053281
Saved in:
5
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard
- In:
The journal of business : B
56
(
1983
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
Saved in:
6
Preislistentreue von Werbeagenturen?
Fabricius, Fritz
- In:
Wettbewerb in Recht und Praxis : wrp
15
(
1969
)
8
,
pp. 305-340
Persistent link: https://www.econbiz.de/10002127683
Saved in:
7
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
8
Principles of advertising
Wirsig, Woodrow
(
contributor
)
-
1963
Persistent link: https://www.econbiz.de/10003153254
Saved in:
9
Advertising theory and practice
Sandage, Charles Harold
;
Fryburger, Vernon
-
1971
-
8. ed
Persistent link: https://www.econbiz.de/10002788745
Saved in:
10
Advertising in the Philippines
Lent, John A.
- In:
Philippine studies : historical & ethnographic viewpoints
17
(
1969
)
1
,
pp. 72-96
Persistent link: https://www.econbiz.de/10002483419
Saved in:
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