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Kräkel, Matthias
44
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34
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23
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17
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Foros, Øystein
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1
Strategische Marketing- und Imageplanung :
Theorie
, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten
Huber, Bernd
-
1993
Persistent link: https://www.econbiz.de/10000856558
Saved in:
2
Strategische Konkurrenzanalyse im Konsumgütermarketing : theoretische Grundlagen und Operationalisierung
Link, Ulrich
-
1988
Persistent link: https://www.econbiz.de/10000739207
Saved in:
3
Forecasting performance of market share attraction models : a comparison of different models assuming that competitors' actions are forecasts
Klapper, Daniel
;
Herwartz, Helmut
-
1998
Persistent link: https://www.econbiz.de/10000168630
Saved in:
4
Forecasting performance of market share attraction models : a comparison of different models assuming that competitors’ actions are forecasts
Klapper, Daniel
;
Herwartz, Helmut
-
1998
Persistent link: https://www.econbiz.de/10009578563
Saved in:
5
Marketing-Mix-Modelle und Wettbewerbsstruktur-Analysen
Hildebrandt, Lutz
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 95-114)
.
1998
Persistent link: https://www.econbiz.de/10001301065
Saved in:
6
Methoden und Marktforschungsdaten für die Konkurrentenanalyse
Köhler, Richard
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 25-48)
.
1998
Persistent link: https://www.econbiz.de/10001301068
Saved in:
7
Jahresabschlussbasierte Konkurrenzanalyse : Eignung von Jahresabschlüssen zur Befriedigung des Informationsbedarfs der Konkurrenzanalyse
Effing, Wilfried
-
2002
Persistent link: https://www.econbiz.de/10001666531
Saved in:
8
Analysen zum Wettbewerbsverhalten auf Konsumgütermärkten mit dem Ansatz der New Empirical Industrial Organization-Forschung
Klapper, Daniel
- In:
Journal of business economics : JBE
73
(
2003
)
5
,
pp. 521-545
Persistent link: https://www.econbiz.de/10001763224
Saved in:
9
Wettbewerbsinformationssysteme : Begriff, An- und Herausforderungen
Winkler, Karsten
-
2003
Persistent link: https://www.econbiz.de/10001768221
Saved in:
10
Preis-Kosten-Schere : ein quantitatives Instrument zur Beschreibung von Wettbewerbsdynamiken im Rahmen des Controllings
Hamm, Markus
-
2000
Persistent link: https://www.econbiz.de/10001511547
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