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Advertising and competition
Backman, Jules - 1967
Persistent link: https://www.econbiz.de/10000567769
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Werbung und Wettbewerb
Backman, Jules - 1971 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000051854
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Advertising and competition : theory, measurement, fact
Ferguson, James M. - 1974
Persistent link: https://www.econbiz.de/10000024488
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Dynamic equilibrium of an advertising duopoly in a growing industry
Thépot, Jacques - 1981
Persistent link: https://www.econbiz.de/10002902134
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Politiques de ʺnon-prixʺ : equilibre et optimum ; essai de synthèse
D'Ursel, Laurent - In: Revue économique : revue bimestrielle 34 (1983) 6, pp. 1057-1088
Persistent link: https://www.econbiz.de/10002106952
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Competition as a moderator of the effect of advertising on sales
Gatignon, Hubert - In: Journal of marketing research : JMR 21 (1984) 4, pp. 387-398
Persistent link: https://www.econbiz.de/10002405080
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An empirical investigation of advertising competition
Clarke, Darral Glen - 1972
Persistent link: https://www.econbiz.de/10002004018
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Advertising and market power
Comanor, William S.; Wilson, Thomas A. - 1974
Persistent link: https://www.econbiz.de/10013383060