The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could...

Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their revenues are generated through advertising. On the...

Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their revenues are generated through advertising. On the...

Der Beitrag bietet einen Überblick über die deutsche Wettbewerbsordnung vor dem Hintergrund der ökonomischen Wettbewerbstheorie. Ausgehend von den Aufgaben eines Wirtschaftssystems werden zunächst die Grundtypen von Wirtschaftssystemen gekennzeichnet. Danach werden die Grundprinzipien und...