Marketers disclose quality information directly to potential consumers using a variety of communication channels. This study investigates how competition may influence duopoly firms' incentive to voluntarily and truthfully reveal quality information. It is shown that firms in competitive markets...

Purpose: US policy makers have been looking at various ways to curb rising health care costs in USA, including ways to promote the use of generic drugs in lieu of brand drugs. In this broader context, the implementation of Patient Protection and Affordable Care Act (ACA) in December 2013 will...

Paid search has become the mainstream platform for online advertising, further intensifying competition between advertisers. The main objective of this research is twofold. On the one hand, we want to understand, in the context of paid-search advertising, the effects of competition (measured by...

As paid search becomes the mainstream platform for online advertising today, competition further intensifies. The main objective of this research is two-fold. On the one hand, we want to understand, in the context of paid-search advertising, the effects of competition (measured by number of ads...