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promotions affect how regular prices are determined endogenously under manufacturer competition. The possibility that competitors … may promote is a check on raising regular prices. Thus, manufacturer competition is as much about choosing regular prices … to analyze competition between two asymmetric manufacturers. We find that the regular price of the stronger brand is …
Persistent link: https://www.econbiz.de/10014034124
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …
Persistent link: https://www.econbiz.de/10014529726
In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...
Persistent link: https://www.econbiz.de/10013117006
In this paper, we investigate how retailer competition and asymmetry affect store brand strategy when some of the … consumers are one-stop shoppers. We find that when the intensity of competition between retailers is low, store brands can be … competition is high, the above price discrimination motive is absent, and store brands may be introduced to extract rents from one …
Persistent link: https://www.econbiz.de/10013154411
stockpiling induced by storability and durability. We accommodate competition across tied good systems and competing downstream …
Persistent link: https://www.econbiz.de/10014047580
retail competition is strong enough to prevent such distortions, we explore the commonly noted example of razors and blades … as well as time. This modeling feature enables a novel approach to measuring retail competition in single category demand …
Persistent link: https://www.econbiz.de/10014047900
As paid search becomes the mainstream platform for online advertising today, competition further intensifies. The main … effects of competition (measured by number of ads on the paid-search listings) on click-volume and CPCs of paid-search ads. On … the other hand, we are interested in understanding the determinants of competition, that is, how various demand and supply …
Persistent link: https://www.econbiz.de/10014038711
Fundraising involves the simultaneous consideration of three actors the donor, the charitable organization raising the funds, and the beneficiary. Successful fundraising appeals match donor motivations to preferred organizational and beneficiary attributes while acknowledging the influence of...
Persistent link: https://www.econbiz.de/10014084127
We investigate how competition for reputation among consumers can impact the effectiveness of firm interventions. In … lawsuits (firm interventions). Furthermore, competition from other uploaders who also seek to build their reputations impact … lawsuits. However, this decrease may create an opportunity for their high-reputation competition to increase their uploading …
Persistent link: https://www.econbiz.de/10013299189