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New business models for the new media world

Berman, Saul J.; Abraham, Steven; Battino, Bill; … - In: Strategy & leadership : a publication of Strategic … 35 (2007) 4, pp. 23-30

Persistent link: https://www.econbiz.de/10003508122

Competitive strategy for media firms : strategic and brand management in changing media markets

Chan-Olmsted, Sylvia M. - 2006

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Das strategische Management von Medieninhalten : Gestaltungsoptionen für die langfristige Erfolgssicherung in Medienmärkten

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Competitive strategy for media firms : strategic and brand management in changing media markets

Chan-Olmsted, Sylvia M. - 2005

Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband...