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~subject:"Wettbewerbsstrategie"
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Wettbewerbsstrategie
Strategic management
7
Strategisches Management
7
Innovation
6
Competitive strategy
5
Marktsegmentierung
5
Knowledge society
4
Market segmentation
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Markterschließung
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Wissensgesellschaft
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Erfolgsfaktor
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Knowledge management
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Leistungsmotivation
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Market entry
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Markteintritt
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New product development
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Produktentwicklung
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Success factor
3
Wissensmanagement
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Work motivation
3
Betriebliche Wertschöpfung
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Business model
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Führungsstil
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Geschäftsmodell
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Innovation management
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Innovationsmanagement
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Marktergebnis
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Technischer Fortschritt
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Technological change
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USA
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United States
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Unternehmen
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Unternehmenswachstum
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Value creation
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Blue ocean strategy
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Business ethics
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Business process management
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German
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Kim, W. Chan
4
Mauborgne, Renée
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Harvard-Business-Manager : das Wissen der Besten
2
Harvard business review : HBR
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ECONIS (ZBW)
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Die Blue-Ocean-Strategie als Krisenhelfer
Kim, W. Chan
;
Mauborgne, Renée
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
11
,
pp. 54-65
Persistent link: https://www.econbiz.de/10003889614
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2
Gefangen im roten Ozean
Kim, W. Chan
;
Mauborgne, Renée
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
5
,
pp. 44-51
Persistent link: https://www.econbiz.de/10010516464
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3
Red ocean traps
Kim, W. Chan
;
Mauborgne, Renée
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 68-73
Persistent link: https://www.econbiz.de/10010504023
Saved in:
4
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan
;
Mauborgne, Renée
-
2015
-
Expanded edition
Persistent link: https://www.econbiz.de/10014009617
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