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In-store advertising by competitors
Kuksov, Dmitri; Prasad, Ashutosh; Zia, Mohammad - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
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Free in-network pricing as an entry-deterrence strategy
He, Tingting; Kuksov, Dmitri; Narasimhan, Chakravarthi - In: Quantitative marketing and economics : QME 15 (2017) 3, pp. 279-303
Persistent link: https://www.econbiz.de/10011775053
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Intraconnectivity and interconnectivity : when value creation may reduce profits
He, Tingting; Kuksov, Dmitri; Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 567-602
Persistent link: https://www.econbiz.de/10009614329
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Signaling low margin through assortment
Kuksov, Dmitri; Lin, Yuanfang - In: Management science : journal of the Institute for … 63 (2017) 4, pp. 1166-1183
Persistent link: https://www.econbiz.de/10011672887