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First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
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First-mover advantage in the Internet-enabled market environment
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Handbook of strategic e-business management, (pp. 157-185). 2014
Persistent link: https://www.econbiz.de/10010233094
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Programmatic, programmatically non-programmatic and beyond : reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Varadarajan, Rajan - In: Journal of strategic marketing 18 (2010) 2, pp. 89-102
Persistent link: https://www.econbiz.de/10003978342
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Customer information resources advantage, marketing strategy and business performance : a market resources based view
Varadarajan, Rajan - In: Industrial marketing management : the international … 89 (2020), pp. 89-97
Persistent link: https://www.econbiz.de/10012289349
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Resource advantage theory, resource based theory, and theory of multimarket competition : does multimarket rivalry restrain firms from leveraging resource advantages?
Varadarajan, Rajan - In: Journal of business research : JBR 160 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014293899
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Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh - 2009
Persistent link: https://www.econbiz.de/10003836108
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Offshore outsourcing of customer relationship management : conceptual model and propositions
Kalaignanam, Kartik; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 347-363
Persistent link: https://www.econbiz.de/10009524872
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Late-mover strategies
Shankar, Venkatesh; Carpenter, Gregory S. - In: Handbook of marketing strategy, (pp. 362-375). 2012
Persistent link: https://www.econbiz.de/10009530850
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Special issue: innovations in retailing
Shankar, Venkatesh (contributor) - 2011
Persistent link: https://www.econbiz.de/10009269286