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Wettbewerbsvorteil
International marketing
30
Firm performance
27
Unternehmenserfolg
26
Export
25
Internationales Marketing
21
Performance
14
Relationship marketing
13
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Exportwirtschaft
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United Kingdom
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Brand management
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Competitive advantage
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Markenführung
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Resource-based view
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Ressourcenorientierter Ansatz
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Strategic alliance
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Strategic management
9
Strategisches Management
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Brand image
8
Großbritannien
8
Markenimage
8
Multinationales Unternehmen
8
Strategische Allianz
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Transnational corporation
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Schweden
7
Sweden
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Confidence
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Emerging economies
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Katsikeas, Constantine S.
4
Spyropoulou, Stavroula
3
Hultman, Magnus
2
Robson, Matthew J.
2
Skarmeas, Dionysis
2
Acedo, Francisco J.
1
Beheshti, Hooshang M.
1
Boso, Nathaniel
1
Christodoulides, Paul
1
Fotiadis, Thomas A.
1
Hughes, Matthew
1
Jarratt, Denise G.
1
Leonidou, Constantinos N.
1
Leonidou, Leonidas C.
1
Losada, Fernando
1
Martin, Silvia L.
1
Morgan, Robert
1
Mostaghel, Rana
1
Navarro, Antonio
1
Oghazi, Pejvak
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Olabode, Oluwaseun E.
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Journal of business research : JBR
2
Journal of international marketing
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
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Journal of marketing management : MM
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ECONIS (ZBW)
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The role of corporate image in business-to-business export ventures : a resource-based approach
Spyropoulou, Stavroula
;
Skarmeas, Dionysis
;
Katsikeas, …
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 752-760
Persistent link: https://www.econbiz.de/10008737509
Saved in:
2
Environmentally friendly export business strategy : its determinants and effects on competitive advantage and performance
Leonidou, Leonidas C.
;
Fotiadis, Thomas A.
; …
- In:
International business review : the official journal of …
24
(
2015
)
5
,
pp. 798-811
Persistent link: https://www.econbiz.de/10011372710
Saved in:
3
An examination of branding advantage in export ventures
Spyropoulou, Stavroula
;
Skarmeas, Dionysis
;
Katsikeas, …
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 910-935
Persistent link: https://www.econbiz.de/10009231676
Saved in:
4
How does relationship management infrastructure influence performance?
Jarratt, Denise G.
;
Katsikeas, Constantine S.
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 51-74
Persistent link: https://www.econbiz.de/10003831006
Saved in:
5
Realizing product-market advantage in high-technology international new ventures : the mediating role of ambidextrous innovation
Hughes, Matthew
;
Martin, Silvia L.
;
Morgan, Robert
; …
- In:
Journal of international marketing
18
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10008773330
Saved in:
6
Antecedents and consequences of firms' export commitment : an empirical study
Navarro, Antonio
;
Acedo, Francisco J.
;
Robson, Matthew J.
; …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 41-61
Persistent link: https://www.econbiz.de/10008657428
Saved in:
7
Strategic use of enterprise systems among service firms : antecedents and consequences
Mostaghel, Rana
;
Oghazi, Pejvak
;
Beheshti, Hooshang M.
; …
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1544-1549
Persistent link: https://www.econbiz.de/10011298503
Saved in:
8
Big data analytics capability and market performance : the roles of disruptive business models and competitive intensity
Olabode, Oluwaseun E.
;
Boso, Nathaniel
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1218-1230
Persistent link: https://www.econbiz.de/10013194438
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