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Competitive advantage
Ford, John B. - In: The Routledge companion to strategic marketing, (pp. 141-150). 2021
Persistent link: https://www.econbiz.de/10012498443
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Strategic marketing : creating competitive advantage
West, Douglas S. - 2015 - 3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003884100
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Strategic marketing : creating competitive advantage
West, Douglas; Ford, John; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10004953528