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Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia; Lew, Yong Kyu - In: International marketing review 40 (2023) 5, pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
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The role of competitve advantage in strategic determinants of export perfomance : theoretical framework
Lima Rua, Orlando; Silva França, Alexandra - In: The international journal of management science and … (2015) 15, pp. 66-93
entrepreneurial orientation, resources and capabilities, and export performance of Portuguese small and medium enterprises exporting … the relationship between these determinants, competitive advantage and export performance, and 2) to analyze how the …
Persistent link: https://www.econbiz.de/10010503600
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Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 26 (2017) 3, pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
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SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance
Mohammad Falahat; Thurasamy Ramayah; Soto-Acosta, Pedro; … - In: Technological forecasting & social change : an … 152 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012234645
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Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun; Sousa, Carlos M. P. - In: International marketing review 32 (2015) 1, pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
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The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh; Monkhouse, Lien Le; Barnes, Bradley R. - In: International marketing review 34 (2017) 5, pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
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The effects of relationship marketing competence on positional advantage in export marketplaces : an investigation on Korean manufacturers
Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 5, pp. 207-216
Persistent link: https://www.econbiz.de/10011800924
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Winning across global markets : how Nokia creates strategic advantage in a fast-changing world
Steinbock, Dan - 2010 - 1st ed
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other...
Persistent link: https://www.econbiz.de/10012675089
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Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul; Nath, Prithwiraj; Ahammad, … - In: Journal of business research : JBR 144 (2022), pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
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Exporters moving toward emerging markets : a resource-based approach
Bortoluzzi, Guido; Chiarvesio, Maria; Di Maria, Eleonora; … - In: International marketing review 31 (2014) 5, pp. 506-525
Persistent link: https://www.econbiz.de/10010415263