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Women of wine in Sicily : analysis of their role, motivation and work

Chironi, Stefania; Ingrassia, Marzia; Gandolfo, Valentina - In: Enometrica : review of the Vineyard Data Quantification … 5 (2012) 2, pp. 17-34

Persistent link: https://www.econbiz.de/10009737912

Wine and quality: a cluster analysis to assess certain representative aspects relating to the quality

Chironi, Stefania; Ingrassia, Marzia - In: Enometrica : review of the Vineyard Data Quantification … 2 (2009) 1, pp. 87-98

Persistent link: https://www.econbiz.de/10009684470

Study of product repositioning for the Marsala Vergine DOC wine

Chironi, Stefania; Bacarella, Simona; Altamore, Luca; … - In: International journal of entrepreneurship and small business 32 (2017) 1/2, pp. 118-138

Persistent link: https://www.econbiz.de/10011804283

The wine influencers : exploring a new communication model of open innovation for wine producers : a netnographic, factor and agil analysis

Ingrassia, Marzia; Altamore, Luca; Bacarella, Simona; … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/165, pp. 1-30

Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing themselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor...

Persistent link: https://www.econbiz.de/10012389483

Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet

Ingrassia, Marzia; Altamore, Luca; Bacarella, Simona; … - In: Journal of international food & agribusiness marketing 34 (2022) 2, pp. 144-175

Persistent link: https://www.econbiz.de/10013357364