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Margins of fair trade wine along the supply chain : evidence from South African wine in the U.S. market
Back, Robin M.; Liu, Xinyang; Niklas, Britta; … - In: Journal of wine economics 14 (2019) 3, pp. 274-297
Persistent link: https://www.econbiz.de/10012268788
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Experiential consumption of a South African wine farm destination as an agritourism attraction
Back, Robin M.; Tasci, Asli DA; Milman, Ady - In: Journal of vacation marketing 26 (2020) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10012166146
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Exploring a wine farm micro-cluster : a novel business model of diversified ownership
Back, Robin M.; Lowry, Linda L.; Higgins, Lindsey M. - In: Journal of vacation marketing 27 (2021) 1, pp. 103-116
Persistent link: https://www.econbiz.de/10012426218
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Thinking outside the bottle : effects of alternative wine packaging
Orlowski, Marissa; Lefebvre, Sarah; Back, Robin M. - In: Journal of retailing and consumer services 69 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013401757
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How resilient are wine tourism destinations to health-related security threats? : a winery perspective
Niklas, Britta; Guedes, Alexandre; Back, Robin M.; … - In: Journal of destination marketing & management 24 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013347252
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Implications of an exogenous shock (COVID-19) on wine tourism business : a Portuguese winery perspective
Guedes, Alexandre; Niklas, Britta; Back, Robin M.; … - In: Tourism and hospitality research : THR 23 (2023) 1, pp. 113-120
Persistent link: https://www.econbiz.de/10014230859
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Modeling wine consumer typology, motivation, satisfaction and loyalty : wine tourism destination visitors vs residents in Florida
Tasci, Asli DA; Wei, Wei; Back, Robin M. - In: Tourism review 79 (2024) 6, pp. 1234-1256
Persistent link: https://www.econbiz.de/10015050001