Reference prices constitute a main determinant of patient health care reimbursement in many countries. We study the effects of a change from an "external" (based on a basket of prices in other countries) to an "internal" (based on comparable domestic products) reference price system. We find...

This paper reports a longitudinal field study on the effects of positive media coverage on the reconstruction of organizational identity. The study highlights how intense positive coverage to the point of turning an organization into a celebrity influences both the way members understand their...

Die steigende Informationsflut erschwert es dem Marketing zunehmend zum Unternehmenserfolg beizutragen. Das Pharmamarketing unterliegt dabei zusätzlichen Einschränkungen. Indirect Marketing (IM) stellt als Bestandteil des Leistungsschalenmodells eine vielversprechende Möglichkeit zur...