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~subject:"Wirkungsanalyse"
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Wirkungsanalyse
Consumer behaviour
82,130
Konsumentenverhalten
79,649
Coronavirus
35,665
Theorie
16,576
Theory
16,344
Werbung
13,801
Impact assessment
12,888
Entscheidung unter Unsicherheit
11,528
Decision under uncertainty
11,501
Epidemie
11,282
Advertising
11,271
Epidemic
11,193
COVID-19
10,620
Relationship marketing
8,994
Beziehungsmarketing
8,954
Brand management
7,851
Markenführung
7,792
USA
7,664
United States
7,248
Brand image
6,774
Markenimage
6,729
Welt
6,699
World
6,656
Deutschland
6,193
Customer satisfaction
5,678
Online-Handel
5,603
Online retailing
5,592
Kundenzufriedenheit
5,512
Online-Marketing
5,459
Internet marketing
5,453
Werbewirkung
5,407
Advertising effects
5,323
Germany
5,295
Social Web
5,275
Social web
5,272
Experiment
5,077
Risk
4,624
Risiko
4,545
Service quality
4,493
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Free
7,891
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3
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Forschungsbericht
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Weber, Michael
34
Bloom, Nicholas
31
Ruiz Estrada, Mario Arturo
31
Caporale, Guglielmo Maria
30
Fairlie, Robert W.
30
Gorodnichenko, Yuriy
30
Brodeur, Abel
29
Furceri, Davide
28
Davis, Steven J.
27
Kritikos, Alexander
27
Hayakawa, Kazunobu
26
Coibion, Olivier
24
Dang, Hai-Anh H.
23
Krueger, Dirk
23
Rauh, Christopher
23
Peichl, Andreas
22
Asongu, Simplice
21
Boneva, Teodora
21
Golin, Marta
21
Ostry, Jonathan David
21
Rebucci, Alessandro
21
Raissi, Mehdi
20
Yilmazkuday, Hakan
19
Atkeson, Andrew
18
Chudik, Alexander
18
Clark, Andrew E.
18
Dave, Dhaval
18
Mohaddes, Kamiar
18
Adams, Abi
17
Corbet, Shaen
17
Deb, Pragyan
17
Lustig, Nora
17
Angelov, Nikolay
16
Anger, Silke
16
Chen, Xi
16
Hassan, M. Kabir
16
McKibbin, Warwick J.
16
Neidhöfer, Guido
16
Ohnsorge, Franziska
16
Smietanka, Pawel
16
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National Bureau of Economic Research
159
OECD
69
World Bank Group
62
Bertelsmann Stiftung
29
World Bank
17
Europäische Kommission / Gemeinsame Forschungsstelle
16
Österreichisches Institut für Wirtschaftsforschung
14
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
13
Ecorys
12
Europäische Kommission / Generaldirektion Regionalpolitik und Stadtentwicklung / Outermost Regions
11
International Growth Centre <London>
10
Internationaler Währungsfonds
10
World Trade Organization
10
Springer Fachmedien Wiesbaden
8
UNCTAD
7
Vereinte Nationen / Wirtschaftskommission für Afrika
7
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
6
Weltbank
6
Österreich / Bundesministerium für Finanzen
6
Enterprise Research Centre
5
National Bureau of Statistics
5
Weltbankgruppe
5
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Struktur- und Kohäsionspolitik
4
Goethe-Universität Frankfurt am Main / Institut für Wirtschaft, Arbeit und Kultur
4
Hochschule Offenburg
4
Hochschule Offenburg / Institute for Trade and Innovation
4
Institut für Weltwirtschaft
4
International Monetary Fund
4
Schottland / Government
4
Schweiz / Staatssekretariat für Wirtschaft
4
Sonderforschungsbereich 1342 "Globale Entwicklungsdynamiken von Sozialpolitik"
4
Vereinte Nationen / Committee for the Coordination of Statistical Activities
4
Weltwirtschaftsforum
4
Asian Development Bank
3
Banka e Shqipërisë
3
Center for Global Development <Washington, DC>
3
Centre for Economic Policy Research
3
Deutsches Institut für Entwicklungspolitik
3
Europäischer Ausschuss der Regionen / Commission for Economic Policy
3
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Economic Governance Support Unit
3
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Discussion paper series / IZA
271
Finance research letters
162
NBER working paper series
160
Discussion papers / CEPR
146
CESifo working papers
141
Working paper
137
NBER Working Paper
134
IZA Discussion Paper
126
Covid economics : vetted and real-time papers
123
GLO discussion paper
98
Journal of risk and financial management : JRFM
88
Working paper / National Bureau of Economic Research, Inc.
87
Applied economics letters
83
World Bank E-Library Archive
80
CESifo Working Paper
78
European research studies
75
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
68
IMF working papers
64
Economies : open access journal
61
Applied economics
60
Discussion paper
60
Research in international business and finance
56
Economics letters
54
Working paper / World Institute for Development Economics Research
52
IMF Working Paper
51
Working paper series
51
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
51
OECD Policy Responses to Coronavirus (COVID-19)
49
European economic review : EER
44
Economic research
43
International review of financial analysis
43
International journal of hospitality management
42
Economic modelling
36
Policy research working paper : WPS
35
Journal of air transport management
33
Journal of public economics
33
ERIA discussion paper series
32
Journal of policy modeling : JPMOD ; a social science forum of world issues
32
Other Poverty Study
32
Technological forecasting & social change : an international journal
31
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ECONIS (ZBW)
12,901
EconStor
66
USB Cologne (EcoSocSci)
6
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1
The COVID-19 pandemic impact on the TV commercials content in European countries
Grebosz-Krawczyk, Magdalena
;
Siuda, Dagna
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 76-85
Persistent link: https://www.econbiz.de/10013277504
Saved in:
2
The impact of economic policy uncertainty, news framing and information overload on panic buying behavior in the time of COVID-19 : a conceptual exploration
Aljanabi, Abdulqadir Rahomee Ahmed
- In:
International journal of emerging markets
18
(
2023
)
7
,
pp. 1614-1631
Persistent link: https://www.econbiz.de/10014333911
Saved in:
3
The COVID-19 threat and luxury
advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
4
COVID-19 pandemic : consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore
Cho, Heetae
;
Chiu, Weisheng
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2299-2313
Persistent link: https://www.econbiz.de/10013552999
Saved in:
5
The effects of banning
advertising
in junk food markets
Dubois, Pierre
;
Griffith, Rachel
;
O'Connell, Martin
-
2016
Persistent link: https://www.econbiz.de/10012216650
Saved in:
6
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Esch, Franz-Rudolf
-
1998
Persistent link: https://www.econbiz.de/10008729634
Saved in:
7
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Esch, Franz-Rudolf
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008650668
Saved in:
8
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Esch, Franz-Rudolf
-
2006
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003263441
Saved in:
9
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Esch, Franz-Rudolf
-
2001
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001582144
Saved in:
10
Advertising
as a reminder : evidence from the Dutch State Lottery
Klein, Tobias J.
-
2018
Persistent link: https://www.econbiz.de/10011917725
Saved in:
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