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The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination : Evidence from Two Randomized Controlled Trials

Ho, Lisa; Breza, Emily; Alsan, Marcella; Banerjee, … - 2022

results from two studies that tested strategies central to current vaccination outreach: (1) direct communication by health …

Persistent link: https://www.econbiz.de/10014240719

COVID-19 and social media communication strategies : a comparative study of the effectiveness of Facebook posts during the lockdown and the "new normal" in the airline industry

Prados-Peña, Ma. Belén; Crespo-Almendros, Esmeralda; … - In: Journal of air transport management 103 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013364337

The Impact of large-scale social media advertising campaigns on COVID-19 vaccination : evidence from two randomized controlled trials

Ho, Lisa; Breza, Emily; Banerjee, Abhijit V.; … - In: AEA papers and proceedings 113 (2023), pp. 653-658

Persistent link: https://www.econbiz.de/10014415931

The impact of COVID-19 on online product reviews

Kutlubay, Omer Cem; Cicek, Mesut; Yayla, Serdar - In: The journal of product & brand management 32 (2023) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10013552929

Pandemic messaging to connect or to sell? : B2B messaging strategies on LinkedIn regarding COVID-19

Brewer, Steven; Imes, Rebecca - In: Corporate communications : an international journal 28 (2023) 5, pp. 692-706

Persistent link: https://www.econbiz.de/10014334582

Analyzing the emotional impact of COVID-19 with Twitter data : lessons from a B-VAR analysis on Italy

De Rosis, Sabina; Lopreite, Milena; Puliga, Michelangelo; … - In: Socio-economic planning sciences : the international … 87 (2023) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10014317701

Measuring the Impact of Online Media on Consumers, Businesses and Society

Starosta, Kejo - 2022

Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...