Glaubwürdigkeit im Rahmen der Marketingkommunikation und der Persuasionsforschung -- Instrumente und Formen der Marketingkommunikation -- Die Entwicklung der Persuasionswirkung im Zeitablauf -- Empirische Untersuchung -- Schlussbetrachtung.

Streaming music services have exploded in popularity in the past few years, variously raising optimism and concern about their impacts on recorded music revenue. On the one hand, streaming services allow sellers to engage in bundling with the promise of increasing revenues, profits, and consumer...

Streaming music services have exploded in popularity in the past few years, variously raising optimism and concern about their impacts on recorded music revenue. On the one hand, streaming services allow sellers to engage in bundling with the promise of increasing revenues, profits, and consumer...