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Marketing ethics

Murphy, Patrick E. - In: Marketing theory : a student text, (pp. 83-98). 2010

Persistent link: https://www.econbiz.de/10003950811

Ethics in marketing : international cases and perspectives

Murphy, Patrick E.; Laczniak, Gene R.; Prothero, Andrea - 2012

Persistent link: https://www.econbiz.de/10009491926

Marketing and the common good : essays from Notre Dame on societal impact

Murphy, Patrick E. (contributor); … - 2014

Persistent link: https://www.econbiz.de/10009770643

Retail practitioners' views vs. ideal theoretical positions concerning ethical business practices with garment suppliers

Demuijnck, Geert; Murphy, Patrick E. - In: Business & professional ethics journal 41 (2022) 1, pp. 59-92

Persistent link: https://www.econbiz.de/10013191853

The role of normative marketing ethics

Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of business research : JBR 95 (2019), pp. 401-407

Persistent link: https://www.econbiz.de/10011980212

Ethical innovation in business and the economy

Enderle, Georges (ed.); Murphy, Patrick E. (ed.) - 2015

pt. 1. Conceptual, theoretical and methodological clarifications -- pt. 2. Individual initiatives for ethical innovations -- pt. 3. Toward innovative and ethical organizations -- pt. 4. Systemic changes for ethical innovations.

Persistent link: https://www.econbiz.de/10011851498

Why should marketers be forced to ignore their moral awareness? : a reply to Gaski

Demuijnck, Geert; Murphy, Patrick E. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 38-43

Persistent link: https://www.econbiz.de/10013401663