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The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.; Wang, Wei-Yue - In: The journal of brand management : an international journal 23 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
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Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.; Mahmoud, Rudiana; Chen, Weifeng - In: Journal of business research : JBR 116 (2020), pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
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The impact of the corporate identity mix on corporate reputation
Money, Kevin; Rose, Susan; Hillenbrand, Carola - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 197-211
Persistent link: https://www.econbiz.de/10008810216
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Are business school mission statements readable? : evidence from the top 100
Pitt, Leyland F.; Sattari, Setayesh; Bevelander, Diane - In: Journal of strategic management education : JSME 6 (2010) 4, pp. 293-308
Persistent link: https://www.econbiz.de/10009153626
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Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.; Liao, Mei-na; Wang, Wei-yue - In: Journal of general management 35 (2009/10) 4, pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
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Anatomy of British business school brands : attributes affecting choice among Pakistani postgraduate students : obilježja koja utječu na odabir studenata poslijediplomskog studija...
Ahmad, Usman; Kashif, Muhammad; Eaton, Jessica; Qadeer, … - In: Market : review for marketing theory and practice 26 (2014) 1, pp. 109-122
Persistent link: https://www.econbiz.de/10010487080
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Careering through academia : securing identities or engaging ethical subjectivities?
Clarke, Caroline A.; Knights, David - In: Human relations 68 (2015) 12, pp. 1865-1888
Persistent link: https://www.econbiz.de/10011399562
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A study of organizational identification of faculty members in Hong Kong business schools
Tsui, Po Yung; Ngo, Hang-yue - In: Journal of education for business 90 (2015) 8, pp. 427-434
Persistent link: https://www.econbiz.de/10011422088
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Building the research culture in an African business school : an intervention model and a research agenda
Buenar Puplampu, Bill - In: European business review : EBR ; the official journal … 27 (2015) 3, pp. 253-280
Persistent link: https://www.econbiz.de/10011309553
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The impact of ethical work climates and national culture on academic elites : a cross-cultural comparison of business school faculty
Venezia, Gerald; Nti-Osei, Oheneba Ama; Venezia, Chiulien C. - In: Business education & accreditation : BEA 7 (2015) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10011434573