Narrow search
Showing 1 - 9 of 9
Cover Image
Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations
Rocco, Richard A.; Whalen, D. Joel - In: Journal of marketing education : JME 36 (2014) 2, pp. 197-208
Persistent link: https://www.econbiz.de/10010393235
Cover Image
Integrating quality matters into hybrid course design : a principles of marketing case study
Young, Mark R. - In: Journal of marketing education : JME 36 (2014) 3, pp. 233-243
Persistent link: https://www.econbiz.de/10010459662
Cover Image
Students' perceptions and experiences of social media in higher education
Neier, Stacy; Zayer, Linda Tuncay - In: Journal of marketing education : JME 37 (2015) 3, pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
Cover Image
Using cartoons to teach corporate social responsibility : a class exercise
Mills, Adam J.; Robson, Karen; Pitt, Leyland F. - In: Journal of marketing education : JME 35 (2013) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10010204764
Cover Image
The advanced course in professional selling
Loe, Terry W.; Inks, Scott - In: Journal of marketing education : JME 36 (2014) 2, pp. 182-196
Persistent link: https://www.econbiz.de/10010393237
Cover Image
Thank you for being a friend : a peer-learning approach to marketing education
Lastner, Matthew M.; Delpechitre, Duleep; Goad, Emily A.; … - In: Journal of marketing education : JME 43 (2021) 2, pp. 216-232
Persistent link: https://www.econbiz.de/10012592921
Cover Image
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind; Morrish, Sussie C.; Heyworth-Thomas, … - In: Journal of marketing education : JME 45 (2023) 3, pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Cover Image
Does empathy matter? : an exploratory study of class-transition satisfaction in unplanned course interruptions
Munoz, Laura; Fergurson, J. Ricky; Harris, Eric G.; … - In: Journal of marketing education : JME 44 (2022) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10013473712
Cover Image
Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde; Smith, Andrew N.; Smith, Robert S.; … - In: Journal of marketing education : JME 43 (2021) 3, pp. 354-370
Persistent link: https://www.econbiz.de/10012662598