We have explored buying preferences of the consumers towards foreign verses domestic products by screening the literature available from 1995 to 2019. The emergence of economic progress has unified the markets worldwide eventually amending the process of consumer behavior. This process helps the...

Pakistan has a very vibrant and forward-looking Pharma Industry. At the time of independence in 1947, there was hardly any pharma industry in the country. Today Pakistan has about 400 pharmaceutical manufacturing units including those operated by 25 multinationals present in the country. The...