Pitts, Brenda G. (ed.); Zhang, James J. (ed.) - 2018
Nowy -- Economic importance of football in Germany / Holger Preuss, Iris an der Heiden and Christian Alfs -- Non … mean to football fans? / Herbert Woratschek, Chris Horbel and Bastian Popp -- Comparison of marketing approaches in men …'s and women's football events / Dana Ellis and Rebecca Leopkey -- The equalizer : feminist themes in NWSL club marketing …
