Low-cost carriers (LCCs) have revolutionized the world of passenger air transport changing dramatically the aviation market, tourist behaviour and the way destinations are developing. Current paper deals with this phenomenal growth and explores the most important aspects, shaping their progress....

This article uses the multinomial modeling technique (Batchelder 1998) to decompose the brand-switching matrix of the RLZ model and produces conditional probabilities for alternative decision outcomes (Rust, Lemon, and Zeithaml 2004; Rust, Lemon, and Narayandas 2005). It then links the probabilities...