cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to … recognizable; they are critical assets that can make a significant contribution to your company's bottom line.In Global Brand Power …, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to …

and prices of the underlying branded products tend to rise when a large firm acquires a brand from a small firm. To … interpret these findings and quantify the implications, we introduce an endogenous growth model where brand creation, maturity …, and reallocation determine both market concentration and economic growth. On net, brand reallocation improves efficiency …