1. Purpose and structure of this book -- 2. The basic concept of internal marketing -- 3. Internal marketing and R&D -- 4. Empirical investigation on integration of marketing and R&D -- 5. Internal marketing and sales -- 6. Internal marketing and human resource management -- 7. Internal...

This paper is intended to provide an updated discussion on a series of issues that the relevant literature suggests to be crucial in dealing with the challenges a middle income country may encounter in its attempts to further catch-up a higher income status. In particular, the conventional...