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Wissen
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1936-2006
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Business-to-business marketing management : strategies, cases and solutions
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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A note on knowledge development in marketing
Hajikhani, Amjad
;
LaPlaca, Peter J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 11-39)
.
2012
Persistent link: https://www.econbiz.de/10009532811
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Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
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